Who the hell is Lulu Le Vay?

Lulu Le Vay started out as deputy editor of mouthy fanzine Sleazenation in the mid-90s, propelling her into a busy career as a music and lifestyle writer for The Face, i-D, Jockey Slut and Xray through to the Guardian Guide, The Independent and Observer being fortunate enough to interview Dizzee Rascal, Missy Elliot, Gonzales, Beanie Man, Barry White, Ludacris and Nancy Sinatra, amongst many.

Alongside print journalism Lulu has also been a senior researcher on Channel 4′s The Jo Whiley Show and has been a freelance reporter for Radio 4′s Woman’s Hour. Alongside writing she also works in PR, having sprinkled her magic media touch over Lady Sovereign, Jazzie B, The Jolly Boys, Guilty Pleasures and The Big Issue.

Lulu has spent several years working in artist management, having steered the careers of Beardyman, Ashley Beedle, Crazy P, Louie Austen, Spektrum and Gramme and launched indie label defDrive which released in the UK international artists such as The Jeans Team, The Puppetmastaz, Snax, My Robot Friend and 33Hz.

Lulu now has a popular fitness blog ‘Gymwatch!’ (she has run 4 marathons), which has led to her contributing guest columns and features to revered fitness magazine Runner’s World, and she is currently working on a collection of short stories having recently been shortlisted for a Fish Publishing short story prize.

Lulu is currently Deputy Course Director of the Foundation Degree Popular Musician at the British Academy of New Music in Bow, London; is a regular panelist at industry events; and runs short courses in music and media for University of Westminster’s business network, Music Tank.