Skills: Editor, copywriter, sub-editor, DJ, music consultant, educator
Lulu Le Vay started out as deputy editor of mouthy fanzine Sleazenation in the mid-90s, propelling her into a busy career as a music and lifestyle writer for The Face, i-D, Jockey Slut and Xray through to the Guardian Guide, The Independent, The New Statesman and The Observer being fortunate enough to interview Dizzee Rascal, Missy Elliot, Gonzales, Beanie Man, Barry White, Ludacris and Nancy Sinatra, amongst many.
Alongside print journalism Lulu has also been a senior researcher on Channel 4’s The Jo Whiley Show, and has been a freelance reporter for Radio 4’s Woman’s Hour. Alongside writing she has also worked in PR, having sprinkled her magic touch over Lady Sovereign, Jazzie B, The Jolly Boys, Guilty Pleasures and The Big Issue.
Lulu has spent several years working in artist management, having steered the careers of Beardyman, Ashley Beedle, Crazy P, Louie Austen, Spektrum and Gramme and launched indie label defDrive which released in the UK international artists such as The Jeans Team, The Puppetmastaz, Snax, My Robot Friend and 33Hz.
As a lover of music, Lulu DJs regularly for the Soho House group, Lights of Soho, and House of St Barnabas, and appears regularly at East Bloc, Lovebox, Bestival and The London Riviera. She has also collaborated with Mazda for the Goodwood Festival of Speed, and Meantime brewery for their pop-up BeerBox venue which takes place in North Greenwich every summer. Furthermore, Lulu has also appeared at prestige events such as Miranda Sawyer’s book launch event in London, and at the opening event for Ryan Gander’s (OBE) Manchester Art Gallery retrospective.
This wealth of experience and an interest in education led to Lulu becoming Deputy Course Director of the Foundation Degree Popular Musician at the British Academy of New Music in Bow from 2010-2012. Soon after this post she created and delivered highly successful music journalism courses in East London. She was Head of Social Media for hip London gyms, Gymbox for 4 years – she still contributes regular content to their blog – and is sub-editor for Greenpeace.
Her love of fitness matches her love of music. Her popular fitness blog ‘Gymwatch!’ led to her contributing guest columns and features to fitness magazines Runner’s World and Cycling Active, and she also works in music curation for fitness brands, such as creating playlists for spin classes, and you can even catch her DJing at some of them! Last summer she was resident DJ at indoor rave cycling experience, The Revolution Ride, at Bestival.
Lulu is a regular panelist at industry events, having spoken alongside the likes of Miranda Sawyer, Clara Amfo, and Roisin Murphy, and is a Visiting Lecturer and course writer for music and sociology courses across the UK. She is soon to complete her Ph.D in Sociology at Goldsmiths, and is a copywriter and qualified subeditor.